Wilson lecturer

Wilson lecturer

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Stefan Olander, former vice president of global digital innovation at Nike, will visit The College of Wooster on Thursday, April 28 at 7:30 p.m. as part of the James R. Wilson Lecture Series. The lecture, which is free and open to the public, will take place in the governance room in the lower level of the Scot Center.

Olander, ranked No. 7 in Fast Company’s 100 Most Creative People in Business, will offer a lecture called “How human-centric brands win in a tech-dominated world.” Olander also served as the vice president of advertising in his 21 years at Nike. His presentation will explore how to connect digital technology to human-centric values for both companies and consumers through creativity, imagination, mission, passion and courage.

Olander led multiple global initiatives including the Nike+ experience developed in partnership with Apple, which took the concept of wearable technology mainstream.

Olander is the co-author of “Velocity: The Seven New Laws for a World Gone Digital,” a best-selling innovation playbook.

The James R. Wilson Lecture Series brings distinguished business and financial leaders to The College of Wooster to share insights and to interact with the campus community.

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